Fiji – an archipelago in the South Pacific Ocean of more than 300 islands – is a tropical paradise where happiness comes naturally… and the unforgettable backdrop for our recent Summer Looks Good On You campaign shoot.
Featuring: Brisa Hennessy, Jamaica Selby, Mason Schremmer, Konatsu Ido and Hannah Bennett.
ABOUT SUMMER LOOKS GOOD ON YOU: Let’s face it… Surfing is an addictive and expressive pursuit with its own language and unique set of norms. These nuances are what make surfing and beach culture so special, but sometimes they can also feel intimidating and confusing to an outsider.
Although surfing participation amongst women is at an all-time high, the reality is, summer and surfing are still not for everyone.
As much as we wish they were, there are barriers to entry, strange ‘surfisms’, and specific challenges that discourage many women from entering the water. As the ultimate surfing company, our aim is to inspire confidence in our female community.
We want to create conversations and break down barriers with our female beach-goers and ocean lovers in a fun and relatable way to create a more accessible environment where surfing and summer feels good for everyone. No matter where you are, no matter who you are…
Summer Looks Good On You. Filmed in partnership with Tourism Fiji.
#summerlooksgoodonyou #ripcurl #fiji
There’s No Place Quite Like Fiji | Summer Looks Good On You | Rip Curl
